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reference links

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To conclude all this information i gathered it suggests smartphone have changed our daily habits, the way we communicate in real life and who and how we communicate with on the Internet.

My secondary research reliability could have been stronger to help back up my primary, this could have been done with the presence of a case study on the topic by an academic research study and website features with more specific relevance to anti- social behaviour and done by trusted sources. All secondary research enables me to build theories and help back my claims of smartphone and the rise in anti social behaviour, but all have yet to provide a solid form of research to prove anything. Primary research could have been improved with the use of a bigger and more varied focus group; this would have enabled a wider range of opinions, creating the opportunity to build a better thesis. The use of better more in depth qualitative data  would help to find out more specifically why people conduct in anti social behaviour on smartphones during face to face contact. I feel I may have asked too many quantitative questions and therefore build too many answers based on figures. If I was to do this again I would try to create a proper balance of questions, so I would be able to come to a more solid conclusion of why anti-social behaviour occurs, we know what fuels our habits, but why do we succumb do this technology, is it because we prefer the barrier of the internet to reality’s difficulties. Also another thing would be the do a bigger questionnaire with a bigger variety of age ranges, as my answers were mostly filled out by 16- 18 year old. However this age range is the generation being brought up with such technology ,and therefore see this as the norm, with older people simply adapting to these technologies available to them. So in a final conclusion the features available to consumers gives them multiple platforms to communicate on and has made it possible for people to have non stop access to them. We may now think our phone habits are anti- social but as this carries it will may possibly become the norm and not anti social for future generations.

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I underwent a non-participant observation on a group of people aged between 17-20 and wanted to track their behaviour over the course of an hour, in regards to their phone use within a group of people. My theory that a lot of anti-social behaviour happens within social environments was proved right, as I witnessed numerous counts of anti- social behaviour such as texting, social networking or playing games all of which was happening when other members of the group were partaking in conversations. This was also reflected in my questionnaire, when I asked how many people used their phones in a social setting 18 out of 20 did, and all 20 participants said people used their phones around them. Focus group answers reflect this also, with many saying that they use their phone around other people. Reference (6) A newspaper article stated that ½ of men, and ¾ of women access the internet from their mobile phones. Also stating that 2/3 of people go online whilst out with friends, and some even going online during a date this is all according to a poll done by carphone warehouse.

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Reference (2) talks of releasing an iPhone nano, this would be a cheaper more condensed version of the current iPhone. This would possibly make it more accessible to more people, widening consumer ages and changing the way people use phones. From secondary research i found out that the smartphone was increasing against the sales of the home computer, meaning more and more people would purchase a smartphone. This is also reflected over my questionnaire questions with all participants saying they would or would continue to buy smartphones.

Smartphones are changing the way we look and use technology, the way we communicate with each other. Reference (3) from the digital culture book states that a 2004 university of cambridge study argued that 49% of the world’s mobile users have mobile internet, with 75% of these users using the internet for communication purposes such as emails and news feeds. This is can be backed up from reference (4) with claims that the mobile communication sphere is taking over other aspects of our life with researcher middleton,2007 stating that the Blackberries give users the control of their daily management, but these services on the blackberry are always on, allowing non stop communication. This non stop communication was shown in my observations where at multiple times throughout face to face contact people felt the need to instantly reply to incoming messages.

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Some of the things i found out from the focus group was that people find it rude when people use their phone around them, but the participant still uses their phone around other people.

Also most bought a smartphone to not feel like an outcast or just the simple fact that it was the popular choice amongst friends. They were also attracted to the features available on a smartphone. These comments are also reflected in my questionnaire results, as the majority had a blackberry and expressed that they liked the features. Reference (5) by carly page in august 2010 states her struggle with the smartphone and how it’s changed her life and those around her. She talk about the benefits of a smartphone which were stated a lot during the focus group, such as the features and the mobile internet access.

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All participants want a smartphone or would continue buying smartphones. Some of the reasons were it was the best phone they’ve had, it has multi media capabilities or quite simply it’s the future of phones.

The security question was included due to the fact a lot of people use their phones on the go and are more prone to losing it in comparison to if you didn’t use your phone as much. A lot of the websites i used for research have theories that smartphones will develop further in technology and this would probably increase the number of people trusting the security on their phone. However in comparison to this further technology could make it easier to access personal data on mobile devices.

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As you can see the majority of participants have either an iPhone or a Blackberry. This I feel is reflected by trends in youth culture, or what is popular. Most people in my focus group stated that smartphone purchases coincides with the need to feel apart of the crowd and not feeling left out of current affairs within the social networking community.

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This chart shows the amount of people and their phone usage. ¾ of partcipants used their phones over 3 hours a day when put into context with the amount of things we do in a normal day, this is a lot of time spent on the phone. Throughout observations the time spent on the phone reflects that other a course of a hour if the observation continued the results would most likely reflect results from my questionnaire

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18 people out of 20 used their phone in a social environment. Some of the things they were doing on their phone were things like phone calls, playing games and checking emails. The top two things to do were texting and social networking.

From the questionnaire all 20 participants said that people around them used their phone in a social environment. Reference (6) states that men and women alike use their phones in environment not usually used for phone communication. This includes doing tasks most usually done at work or in free time

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I chose to do primary research using questionnaires, observations and a focus group. Why    From this I hope to gain knowledge for a selection of people who owned smartphones, gather their opinion on the use of their phone. I also did secondary research using newspaper articles, sections from media books and researched using the internet to find sites that could back up my theory of anti social behaviour and the smartphone.